Without listing multiple font names, the email client gets to decide your backup font. Including multiple font names ensures that if one doesn’t work, there is a fallback or backup font of your choosing. This font-family property can have just one font name or multiple font names-often referred to as a font stack. Your email code declares font using a CSS property called font-family. web safe fonts, let’s first explore how fonts work in your emails. You can do live text in two ways-web safe fonts and web fonts.Īlthough the terms are nearly identical, there are definite differences.
To deliver both a beautiful and accessible email design, stop trapping your message in images, and start using live text with web safe fonts and web fonts.
Typography can support brand identity and create visually unique emails-but you shouldn’t sacrifice accessibility for the sake of design.
